Projects Overview
Our company played a crucial role in enhancing the website for Entytle.This project involved the development and maintenance of a WordPress website.
Entytle is a purpose-built, AI-enabled platform that optimizes asset management. It provides insights and analytics to enhance efficiency, drive customer engagement, and maximize product value.
Challenges & Constraints
Entytle faced issues with website performance, content updates, and maintaining search engine rankings.
- Website speed and performance metrics were suboptimal, causing slow load times and a poor user experience. Regular security vulnerabilities needed addressing.
- Content was outdated and inconsistent, failing to reflect the latest products and services. Integration of new blog posts, case studies, and other resources was lacking.
- Search engine rankings were not meeting expectations due to insufficient keyword research and on-page optimization. Tracking and analysis of website traffic and search rankings were inadequate.
- Monitored and analyzed website speed and performance metrics regularly. Implemented improvements to reduce load times and enhance user experience. Conducted periodic security checks and updates to safeguard the website against vulnerabilities.
- Updated website content to reflect the latest information, products, and services offered by Entytle. Ensured consistency and accuracy of content across all pages. Worked with the content team to integrate new blog posts, case studies, and other resources.
- Performed keyword research to identify opportunities for improved search rankings. Optimized on-page elements such as meta tags, headers, and image alt text. Tracked and analyzed website traffic and search rankings to inform future SEO strategies.
- Integrated plugins to enhance website functionality.
- Updated the UI to improve user experience.
- Integrated third-party scripts such as Google Analytics, Factors AI, and Tag Manager.
- Implemented regular backups and recovery processes to ensure data integrity.
Projects Solution
